I was a bit shocked when I checked Google Trends for Audio Boom. The trend curve is quite similar to the stock price. The trend is even below pre-Covid. I wouldn't look too much for revenue growth but for active users. Do they publish somewhere utilisation metrics of their platform?
That is a little bit worrying. Although that could reflect that audioboom isn’t trying to attract lower-value brands anymore. They raises prices in their showcase adverticing product, driving smaller players away.They are focusing on their high-quality monetisation, so the amount of searches doesn’t necessarily mean less growth if the customers are bigger.
What does COGS consist of for GMs to be that low?
If I understand correctly, their GM is what's left after they pay out their podcasters?
Interesting find. Agree that market reaction seems overdone. Will take a deep dive into this one.
Thank you! Please share your thoughts after the deep dive👍🏽
I was a bit shocked when I checked Google Trends for Audio Boom. The trend curve is quite similar to the stock price. The trend is even below pre-Covid. I wouldn't look too much for revenue growth but for active users. Do they publish somewhere utilisation metrics of their platform?
That is a little bit worrying. Although that could reflect that audioboom isn’t trying to attract lower-value brands anymore. They raises prices in their showcase adverticing product, driving smaller players away.They are focusing on their high-quality monetisation, so the amount of searches doesn’t necessarily mean less growth if the customers are bigger.
https://trends.google.com/trends/explore?date=today%205-y&q=Audioboom&hl=de